About
Results-driven Digital Marketing Strategist with over 3 years of experience amplifying brand presence, driving community engagement, and significantly increasing lead generation across diverse multi-channel campaigns. Expert in leveraging data analytics, SEO, and content creation to achieve measurable business outcomes and foster impactful digital connections. Passionate about applying innovative digital strategies to drive growth and positive impact.
Work
Freelance Consultant
|Freelance Consultant
Accra, Greater Accra Region, Ghana
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Summary
Led comprehensive digital marketing strategy development and mentorship for businesses, driving online visibility and empowering new agency owners.
Highlights
Developed and executed comprehensive digital marketing strategies for diverse clients, significantly enhancing online visibility and brand awareness.
Mentored over 13 aspiring social media marketing agency owners, empowering them with advanced expertise and guidance to launch and scale their ventures.
Sanctuary Haven Partners
|Partner, Digital Marketing Personnel
Accra, Greater Accra Region, Ghana
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Summary
Managed digital marketing initiatives and content creation to support real estate sales and enhance local business visibility.
Highlights
Developed comprehensive real estate information catalogs, providing prospective clients with detailed insights into available properties.
Contributed to the successful conceptualization and visualization of an art exhibition, streamlining event flow and attendee experience.
Enhanced local business visibility by establishing and optimizing Google My Business profiles for 4 distinct local enterprises.
Foteino Talento
|Digital Marketing Manager
Lagos, Lagos State, Nigeria
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Summary
Directed social media and content marketing strategies, significantly increasing brand awareness, customer satisfaction, and lead generation.
Highlights
Drove a 20x increase in brand awareness and achieved 95% customer satisfaction through strategic multi-platform social media management (Instagram, Twitter, TikTok, Facebook, Snapchat).
Launched a weekly content calendar, incorporating video testimonials and event highlights, which resulted in a 40% increase in leads generated.
Elevated blog quality by 70% through comprehensive SEO optimization and targeted team training, significantly improving content performance.
Executed 2 successful pop-up trade events, generating N570,000 in sales, securing 140+ new leads, and showcasing 25+ Nigerian businesses.
Spearheaded the production of a high-converting animation video for Kuboc, achieving a 20% conversion rate and generating over 90 leads from industry events.
Bank of Agriculture (B.O.A)
|IT Intern
Kaduna, Kaduna State, Nigeria
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Summary
Supported IT operations, maintaining network stability and enhancing documentation for improved system efficiency.
Highlights
Ensured 99.9% network stability by proactively diagnosing and resolving LAN/WAN performance issues, minimizing downtime for critical operations.
Improved network efficiency by 15% through comprehensive data analysis and monitoring of performance metrics, identifying key areas for optimization.
Developed and maintained detailed network documentation, including maps and equipment inventories, to streamline troubleshooting and facilitate efficient system maintenance.
Collaborated effectively with IT team members on network upgrades and complex technical challenges, contributing to seamless system enhancements.
CBO Capital
|Intern
Lagos, Lagos State, Nigeria
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Summary
Conducted financial research and authored reports, providing valuable insights and administrative support.
Highlights
Conducted in-depth research on Nigerian finance topics, including the agricultural sector and Naira history, providing critical data for informed strategic decision-making.
Authored comprehensive financial reports, translating complex economic intricacies into clear, actionable insights for non-technical stakeholders.
Provided dedicated administrative support, demonstrating strong adaptability and a proactive willingness to learn new skills and contribute to diverse team requirements.
Volunteer
Lancaster Business Society (LBS)
|Communications Officer
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Summary
Managed internal and external communications, created promotional content, and coordinated event publicity for the society.
Highlights
Orchestrated all internal and external communications for the society, ensuring consistent messaging and stakeholder engagement.
Developed compelling promotional content for society events and initiatives, enhancing public awareness and participation.
Coordinated comprehensive event publicity campaigns, successfully increasing attendance and visibility for key society functions.
Lancaster University Ghana Orphanage Outreach
|Volunteer
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Summary
Contributed to community welfare initiatives by distributing essential supplies to children in need.
Highlights
Participated in a team effort to distribute food and clothing items to children at the Chosen Children Orphanage, directly supporting community welfare.
The StoreHouse
|Volunteer
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Summary
Supported large-scale community outreach efforts, coordinating logistics and resource distribution.
Highlights
Coordinated crowd management and facilitated the distribution of donated clothes and food to over 1,000 community members during a church outreach program.
Education
Lancaster University Ghana
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BSc
Marketing
Covenant University
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Bachelor of Science (Completed 3+ years)
Industrial Mathematics & Computer Science
Awards
Certificate of Appreciation
Awarded By
Man Up Initiative
Awarded for conceiving and co-organizing the 'Mental Health Amongst Men & The Way Forward' event, which engaged 43 attendees and fostered crucial discussions. Recognized for supporting a joint video project on women's periods, contributing to over 2000+ views and promoting inclusivity.
Certificates
Skills
Marketing & Content Creation
Social Media Marketing Strategy, Content Creation (Video, Audio, Text), Community Management, Paid Advertising, SEO Optimization, Keyword Research, On-page Optimization, Link Building, Content Strategy, Copywriting, Storytelling, Video Editing, Blog Writing, Landing Page Copy, Data Analysis, Metrics Tracking, Performance Reporting.
Technical Skills
Adobe Creative Suite (Photoshop, Premiere Rush), Canva, Capcut, WordPress, Ahrefs, SEM Rush, Keyword Surfer, SEOQuake, Microsoft Office Suite (Excel, PowerPoint), Notion, Asana.
Communication & Collaboration
Strong Written Communication, Strong Verbal Communication, Teamwork, Problem-solving.